Bank Holiday beachgoers are reminded to #binit4beaches this weekend

With millions set to hit the beach this Bank Holiday weekend, beachgoers are urged to take their rubbish home to save our seaside resorts and coastal beauty spots from turning into dumping grounds.

During the 2017 Great British Beach Clean, run by the Marine Conservation Society, volunteer beach cleaners found 138 pieces of 'on the go ' litter on average every 100 metres of beaches cleaned and surveyed. However, with visitor numbers set to rocket this Bank Holiday weekend, it’s likely that these numbers will increase, putting pressure on the beach environment and marine wildlife.

In addition to this, a recent YouGov survey for Keep Britain Tidy’s its #StillLittering campaign, showed that more than one in four people admitted to ‘carefully’ littering: leaving packaging behind when eating or drinking on the go, further contributing to the problem.

Allison Ogden-Newton, CEO at Keep Britain Tidy commented,

“In the past few decades we have become a society that consumes on the go, with all the packaging that goes along with it. If you buy something – be it a packet of crisps or a bottle of water – you buy the packaging as well and it is your responsibility to dispose of that packaging appropriately by recycling it or putting it in the bin. There are no exceptions to this, especially on the beach where the marine environment is just metres away.”

A range of organisations believes that more can always be done to reduce the impact of pollution on our beaches and bathing waters and have been working together to raise awareness under the banner of #binit4beaches since 2013.

The Environment Agency, Defra and a range of organisations including the water sector, Keep Britain Tidy, Marine Conservation Society, Surfers Against Sewage and others are urging beachgoers to #binit4beaches and follow these simple steps:

• Reduce the amount of rubbish taken to the beach by switching from single-use plastics and packaging to reusable containers and bottles.
• Always remove your rubbish from the beach, and make sure litter is properly secured in bins to ensure it can’t be blown away.
• If the bins are full, take rubbish home and recycle it. Litter beside the bin is hazardous to wildlife and can easily be blown into the sea.

With 92% of England’s 380 bathing waters rated as either ‘Excellent’ or ‘Good’ for water quality, and 150 of those beaches holding an excellence award such as a Blue Flag, it’s no surprise that we are all flocking to the coast to enjoy our leisure time.

By being responsible with our litter, we can help to protect our vital marine environment and leave the beach a tidier and safer place for everyone to enjoy.

Water UK Communications
0207 344 1805

Notes for editors

The #binit4beaches campaign group has been working together since 2013 on a series of campaigns to improve water quality across the country.

'On the go' litter includes drinks cups, plastic cutlery, foil wrappers, straws, sandwich packets, plastic bottles, drinks cans, glass bottles, lids and stirrers.

Further information on the Marine Conservation Society’s Great British Beach Clean can be found here.

Further information on Keep Britain Tidy’s it’s #StillLittering campaign is available here.