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The water industry is a lead member of the #binit4beaches campaign group, working with environmental organisations to protect our bathing waters from the threat of plastic pollution.

#binit4beaches is a digital media campaign working to increase public awareness around the importance of correct disposal of items we use in our everyday lives.

From the plastic in products such as wet wipes that are often flushed down the toilet to littering on beaches, we are asking the public to ensure they have binned their products appropriately in order to protect our high levels of water quality in England.

With 92% of England’s bathing waters rated as either ‘Excellent’ or ‘Good’ for water quality, it’s vital that we are responsible with our products and packaging in order to protect our vital marine environment and leave our beaches a tider and safer place for everyone to enjoy.

Other members of the #binit4beaches campaign group include the Environment Agency, Marine Conservation Society and Keep Britain Tidy.

Take a look at the #binit4beaches hashtag on Twitter.