Love Water is a major campaign involving more than 40 environmental groups, charities, water companies and regulators, aimed at getting the British public involved in safeguarding water resources for future generations.
The campaign will raise awareness of the importance of water and the role everyone plays in protecting it. It will feature events and initiatives, such as beach and river cleans-ups and water-saving projects, designed to engage the public and encourage them to enjoy water and the environment.
Love Water is also inviting businesses and other companies to get involved by supporting the campaign through promotional activity while pledging to do their bit to save water and protect the environment by reducing pollution and waste.
The long-term campaign, led by bodies including the Environment Agency, Water UK, Ofwat, National Farmers Union, and Wildfowl & Wetlands Trust as well as English water companies among others, is being launched as part of the government’s Year of Green Action which aims to help people to connect with, protect and enhance nature.
Many people are not aware that actions like tipping waste liquids down roadside drains, flushing wet wipes or washing up greasy pans in the sink harm wildlife and affect water quality by causing pollution in local rivers, lakes and the sea. The campaign will let people know about the small changes they can make to achieve a big difference.