Water UK

Water industry action on water efficiency

23/03/07

"When I chaired the first Waterwise conference last year, I talked about how human attitudes and behaviour are absolutely central if we’re serious about promoting water efficiency. Today my message is the same – if anything I’m even more convinced.

"We can design efficient fittings and houses. We can regulate and legislate and incentivise, but ultimately we must remember that it is people who use water and people who save water. We all know only too well that there is nothing simple about the interaction between water and people.

"For instance when we’re promoting efficient use we have to take account of the difference between use and waste. And obvious as it seems we must never forget that water and sanitation are the foundations of public health and always have been."

Full speech

Conference programme

Ends
Sarah Wilson, Communication Adviser, 020 7344 1809