Water UK

Water efficiency is a common and shared goal

30/06/08

Water UK believes that well-founded and economic water company targets are just one, albeit important, element of a shared and coordinated effort by all stakeholders to change consumer behaviour. Others include changes to water fitting standards and Building Regulations, labelling schemes and effective communication.

It simply doesn't make sense to hold any single group of stakeholders accountable for the behaviour and actions of society as a whole.

The water industry has long recognised the importance of water efficiency and the role that a range of organisations must play in reducing the amount of water wasted.

That is why the industry set up Waterwise and why Water UK is urging all members of the Water Saving Group to state how their actions will contribute to the agreed common goal of reducing per capita consumption.

Water UK press release

Ofwat consultation: Future water efficiency targets

Contact: Bruce Horton